project: Mobile app design
role: Senior Designer, Senior Art Director
duration: 2017
client: Citi Bank
agency: Razorfish, Publicis Sapient

I designed an assortment of Citibank apps, including upgrade and onboarding flows, trusted ID and KYC compliance. All were usually done in two verisions, for iOS and Android, and I also was responsible for latter stages of the migration from Citi native design language to Google Material Design system.

As a constellation of banking apps, Citi uses a large variety of UI elements built for niche purposes. Developing these sets was a large part of design and maintenance, as new paradigms evolved and replaced older ones. Working through these problems required a tight coordination with the UX team, and precise redlines for the developers.

A great portion of the flows that I worked at dealt with either investment, or upgrades from regular to Gold and Premium accounts. Others focused on particular scenarios such as KYC compliance and account recovery: unwanted events that required simultaneously a sense of urgency and tactful communication.

Developing these involved a lot of the new prototyping tools that were common at the time, most notably inVision.